Keynote

About the speaker

Thibaud De Meester has been working in marketing since 2010. He gained early experience in research and media strategy at companies like InSites Consulting (now Human8) and Dentsu. Since 2021, he has been Strategy Lead at DPG Media Advertising, where he helps brands understand the real impact of their advertising and how media supports their goals. Thibaud enjoys sharing his experience with the next generation of marketers and is excited to inspire students who are just starting their journey in marketing.

About the presentation

Title: From clicks to connection: the year of the brave marketeer

Description:

This is the year of the brave marketeer, the one who dares to make bold choices in a world dominated by global platforms and algorithms. As a future marketer, you’re standing at a crossroads: will you simply use media, or will you truly understand how it works? In this keynote, you’ll discover the role media plays within the marketing mix and why local media is more powerful than ever in a digital-first world. You’ll get a clear view behind familiar brands like radio, TV and news, and learn what a saleshouse like DPG Media Advertising actually does: connecting brands, media and people. Because strong marketing isn’t just about reach, it’s about relevance, trust and impact. Or, as we call it: “Connecting brands to the heartbeat of Belgium”.

Room: 8

Timing: 10:50 – 11:25