Keynote

About the speaker

Yannick de Bièvre is an experienced marketer and strategic leader, currently Director of Marketing, Customer Services & Analytics at Carrefour Belgium. With a career spanning roles at Smartphoto and Mediamarkt, he has a proven track record in driving innovation, customer engagement, and transformation. As a lover of mountains and adventurous challenges, he draws inspiration from nature and sports to tackle business complexities. As a mentor and speaker, he encourages others to think beyond the obvious and create meaningful change.

About the presentation

Title: Marketing on the Edge: Why Retail Is the Ultimate Playground

Description:

Retail marketing is where creativity meets strategy and impact. In this keynote, I’ll share how my career—and my love for mountains—taught me that retail is one of the most exciting spaces to innovate, connect, and grow as a (digital) marketeer.

Room: 9

Timing: 10:20 – 10:50