Keynote
Peter Van Hende
Senior Brand Strategist
@ Proximus
About the speaker
Peter Van Hende is a seasoned brand strategist with over 10 years of experience leading branding initiatives at Proximus, where he oversees brand architecture, positioning, and tone of voice for both the national & international activities
About the presentation
Title: Premium brands don’t follow trends
Description:
—they set them, leading the way with innovation and distinction. Using Proximus’s journey as a case study, the session highlights the critical role of effective communication in achieving and maintaining a premium status, providing marketing students with strategies to navigate the challenges of premium branding.
Room: 8
Timing: 09:45 – 10:15