Keynote
Petra De Roos
CEO
@ ACC Belgium
About the speaker
After over 25years in agency life at LDV United, where Petra started as an intern and grew to leading the agency for 8 years, she made the switch to ACC in 2025 were she in now CEO. With the same passion for our fantastic industry she always had.
About the presentation
Title: MC=E². How marketing with creativity leads to much greater effectiveness.
Description:
In a world overflowing with data, everything is measurable, yet finding the optimal way to allocate marketing budgets can be overwhelming. Efficiency is important, but it’s not enough. To truly make an impact, we need to pair creative thinking with our marketing strategies. This approach has proven to drive greater effectiveness, influencing the numbers that really matter.
Room: 12
Timing: 10:10 – 10:40