Keynote

About the speakers

Laurence Herbert is the Chief Marketing Officer at Puratos and a member of the Group Executive Committee. In this role, she is leading the transformation of the company’s global marketing function, with a strong focus on digital innovation, data-driven strategy, and brand development to shape the future of food.

With a career spanning two decades, Laurence has held various marketing roles at L’Oréal and assumed global leadership positions at Puratos.

Passionate about people and purpose, she thrives on cultural discovery and the power of human connection to drive meaningful change.

About the presentation

Title: From Insights to Impact: Turning Tomorrow’s Trends into Today’s Marketing Power

Description:

Founded in 1919 as a modest father-and-son operation, Puratos has evolved over the past century into a worldwide leader in the bakery, patisserie, and chocolate industry.

How does a Belgian family-owned B2B company turn consumer insights into marketing magic? Discover how Puratos built “Taste Tomorrow,” a global research ecosystem powered by AI and human expertise to forecast food trends and transform data into inspiration. From immersive events to content storytelling, learn how Puratos turns insights into impact—and how understanding tomorrow’s consumer fuels today’s marketing success.

Room: 9

Timing: 11:35 – 12:05