Keynote
Kirsten Janssen & Stijn Belaen
Senior Managers in Marketing
@ The Coca-Cola Company
About the speakers
Kirsten Janssen & Stijn Belaen are Senior Managers in Marketing at The Coca‑Cola Company. They are passionate about transforming brand stories into meaningful experiences, focusing on marketing that drives real consumer behavior and long‑term growth.
About the presentation
Title: Our purpose hasn’t changed — how we activate it has.
Description:
We are moving from perception to consumption, at global scale.
This is Coca Cola’s marketing transformation.
Room: 9
Timing: 15:30 – 16:00