
Keynote

Germain Deflandre
Founder and CEO @ Mentionbox
About the speaker
Germain Deflandre is the founder and CEO of MentionBox, a consulting agency specialized in SEO and Generative Engine Optimization (GEO), and co-founder of MentionLab, a platform measuring brand visibility in AI-generated answers. At 22, he leads a team of 20 people and was named in the Forbes 30 Under 30 list for his work on the future of search and AI-driven visibility.
About the presentation
Title: From Day One: Building a Marketing Business as a Young Entrepreneur
Description:
Germain will share what it really means to start a business as a young entrepreneur in the marketing and communication industry. Through real-life examples, he will talk about ambition, uncertainty, learning on the go, and how creativity, positioning, and execution shape a project from day one.
Room: 8
Timing: 14:55 – 15:25