Keynote

About the speaker

Fabian Van De Wiele is the CEO and founder of Clicktrust Group, a digital performance marketing consultancy founded in 2013. He advises organizations on how to scale digital acquisition through advanced media buying, SEO and GEO, data strategy, and AI-driven optimization.

Over the past decade, he has focused on helping companies move beyond channel-based marketing toward measurable business impact, combining media expertise with strong data infrastructure and experimentation. Through Clicktrust Group and its specialized entities—including Izoard, focused on companies earlier in their digital maturity, and Lykta, a marketing data consultancy—he supports organizations that want to professionalize and scale their digital marketing capabilities.

Fabian regularly speaks about the evolution of search, the impact of AI on advertising and marketing operations, and how companies should adapt their marketing strategies in an AI-driven digital landscape.

About the presentation

Title: Search Is Everywhere: Winning Visibility Beyond Google

Description:

Search isn’t just Google anymore. Consumers discover brands through social platforms, AI answers, zero-click results, and specialized communities. This keynote explores how these shifts impact visibility and acquisition—and offers practical guidance to adapt your strategy so your brand stays discoverable and relevant in the new search landscape.

Room: 9

Timing: 14:20 – 14:50