Keynote

About the speakers

Didier Bernardi is a long standing international marketing leader  with experience with P&G, Nielsen and Kantar who decided to redirect its career in the sustainability area with a clear intent to help build integrated sustainability & business/ marketing  strategies. Didier is now Senior Product Owner Environment at bnode, the new name of bpostgroup.  Didier also lectures on Sustainability  in  Solvay Lifelong learning programs. Didier is a graduate from the Solvay Brussels School, the Stanford Graduate School of Business and the Cambridge Institute for Sustainable Leadership.

About the presentation

Title: Understanding the new anti Greenwashing Legislation and building meaningful & credible sustainability communication

Description:

A new anti-greenwashing legislation ( The “ECGT Directive) is coming into force in September 2026 setting strict guidelines for communicating about sustainability and foreseeing potentially heavy penalties in case of non respect. Several  principles underlying traditional advertising just do not work when it comes to sustainability communication.  I  will first review the new legal  requirements and then share principles and examples for building meaningful and credible sustainability communication.  

Room: 9

Timing: 14:55 – 15:25