Keynote

About the speaker

Dennis is a seasoned agency owner, serial venture builder and growth strategist. He holds degrees at MIT (Artificial Intelligence), Antwerp Management School (Innovation), and UGent (Business Administration). Colleagues and clients describe him as a hustler, no-bullshit goal-getter who gets things done together with his team. He’s a proud father of three daughters who energize him every day. His motto: Wake up. Kickass. Repeat. 

About the presentation

Title: 8 USE CASES FOR A.I. MARKETING YOU CAN START USING TOMORROW

Description:

In this talk, Dennis De Cat, CEO of Fightclub Agency, takes a hands-on look at how artificial intelligence is transforming marketing operations today — not in theory, but in practice. Drawing from real-world examples inside the agency, he’ll walk through 10 concrete use cases where A.I. tools and workflows are already streamlining creative production, campaign optimization, content creation, and data analysis.

From automating repetitive processes to developing proprietary products like Shopfeedr, this session will demonstrate how agencies and brands can leverage A.I. to boost efficiency, creativity, and speed — starting the very next day. Expect practical insights, tool recommendations, and a behind-the-scenes view of how Fightclub is integrating A.I. across its business and how brands should/could start doing that too.

Room: 9

Timing: 10:55 – 11:25