Keynote

About the speakers

Charlotte Pijnaker holds a Master’s degree in International Relations from ULB. She started her career as a journalist at LN24, where she discovered the media world from the inside. In 2025, she joined Bauer Media Outdoor Belgium as a Communication Officer, bringing her interest in media and communication to the outdoor advertising sector.

Titouan Kraemer holds a Master’s degree in Marketing Management – Big Data and Business Analytics from Bocconi University in Milan. He began his career at TotalEnergies as an Assistant Marketing Manager in the polymer industry, at the intersection of big data, marketing and sales. Since joining Bauer Media Outdoor as a Marketing Data Analyst, Titouan has been leveraging socio-demographic data to characterize audiences and enhance the value of billboards across Belgium.

About the presentation

Title: Unstoppable (D)OOH

Description:

Think billboards are old-school? Think again! The (D)OOH revolution has been in full swing for years, offering a medium that can’t be skipped or scrolled past. But what’s really behind its success, and what will (D)OOH look like tomorrow? Let’s dive in and find out why this bold, creative, and totally unstoppable media remains a powerhouse in the digital age!

Room: 8

Timing: 12:30 – 13:00