Keynote

About the speakers

Bo’s professional journey began in PR and marketing within the film industry, before moving into eCommerce and search marketing. As a data-driven yet creative strategist, she specializes in SEO, marketing strategy, and brand messaging, helping brands achieve sustainable visibility while maintaining a distinctive voice.

Bo has been working at Us for several years, where she supports a diverse client portfolio including e5, Krëfel, Lansweeper, Pizza Hut, Hubo, April, and Essentiel Antwerp, tackling complex marketing and technology-driven challenges. She is also actively involved in mentorship, guiding teams through the rapidly evolving search and digital landscape.

About the presentation

Title: How do brands remain visible in a rapidly evolving search landscape?

Description:

Future of Search examines changes in search behavior, search engines, and AI-driven systems, and their impact on content strategy, visibility, and SEO decisions.

Room: 8

Timing: 14:20 – 14:50