Keynote

About the speaker

For as long as he can remember, Bert has had a passion for advertising and a curiosity for everything digital. That passion grew into a career of over 15 years at DPG Media Advertising, where he got to know the business inside and out. Today, as Director Go‑to‑Market for Digital Ad Products, he helps shape how digital advertising works at DPG Media Advertising: from strategy to smart ad solutions you see every day.

About the presentation

Title: The power of a local advertising ecosystem

Description:

How do ads really work behind your favourite websites, radio and TV brands? Learn how DPG Media Advertising builds a trusted, local alternative to global tech giants like Google and Meta, using smart tools like Ad Manager. By the end of the keynote, you’ll understand how the future of digital media is built, with real examples and clear insights made for tomorrow’s marketers.

Room: 9

Timing: 12:10 – 12:40